MEDICAL

Philips Design Healthcare 

My current role at Philips is design lead in development of medical products. Create and bring to market new to the world healthcare solutions in sleep & respiratory care category with a team of cross functional designers (product, UI, service, packaging/ communication), researchers, engineers, clinicians and marketing colleagues. Most of my current work are confidential. Please send me a request if you wish to see them.

Henkel Renuzit Cone Air Freshener

Henkel Renuzit is looking to defend their current shelf space at retail. As many brands are aggressively targeting consumer to replace Renuzit cone, Henkel needs to create clear differentiation at shelf, win with consumers with design and drive deep sales. 

The project is to help this major player in the marketplace to redesign their adjustable cone to defeat competitors at shelf and in home.

Tervis Baby Sippy Cup  Packaging

Tervis' newly developed baby sippy cup series need an own-able, premium structural package that is appealing to both mom and child, and will engage consumers at the point of sale. 

Herbal Essences Vision Pipeline

Herbal Essences exists to make beauty a pleasure through nature. In 2015 the brand intends to win with 34% of global female population and become the leading global share brand in the mid tier segment.

The objective of this project is to redesign the Herbal Essences Structure Packaging to convey the brand strategy and evolving equity assets for the year 2015. 

FOOTWEAR