Dive into the Herbal World

The Creative Challenge

The creative challenge here  is to design something in between that connects P&G’s Future Vision with what the brand has historically owned in form/ materials/ colors/ finishes. The current shampoo and conditioner bottles features a "flip" application of structure and graphic which encourages retailer to sell both shampoo and conditioner side-by-side. 

P&G future vision bottle Assessment - To understand client's strategy and future vision

 Design Inspiration

The target consumer are “Naturally expressive indulger”. They like discovering the raw, captivating, mysterious & powerful quality of mother nature and celebrate authentic beauty with the world.  Nature forms are my source of inspiration. They are beautifully and sensually blend beyond the simple three dimensions- there is no "front" "side" and  "top" when describing the form.

Form Exploration

The initial exploration was concentrated on creating the "Nesting" forms -  the equity the brand owns as to have the shampoo right side up and the conditioner bottle upside down.  To bring this "dancing together" notion into a newer level, exploration was done in a way to look at relations of surfaces beyond front profile, creating two objects that are "craving" for interaction. 

3D Refinement

The refined design wove the nature story through organic form and shapes,  exposing the possibilities of nature and beauty colliding together.

Familiar cues connects people with what the brand has owned, while the enhanced nesting gesture evolves the “dance together” theme in a fluid, expressive, 3 dimensional way, which drives regiment between shampoo and conditioner.

Prototyping

Created prototype to test the ergonomic aspect of the design. 

Further Dimension

I worked with graphic team to develop the color and graphic strategy. One concept stood out in this phase as it adds another level of interaction to the structure. Driven by simple glass marble with it’s magnetic suspension and the 360 degree perspective,  this concept goes beyond a front and back package, encouraging people to pick this up and turn it around to see the suspended image. 

360 Animation

Created 360 degree animation to enhance client's experience of viewing the 3D structure and the marble effect of the label concept in space.