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Olay IconicO Beauty Lounge
My role in this project included:
- Lead contact for the brand team
- Space layout creation
- 3D simulation of the space
- CAD evaluation of different view spots
- Graphic themes mapping and testing
- Followed through installation
Olay has been a trusted, anti-aging skincare brand for ages. But with flat to declining sales across the globe, and a lack of relevance to a younger audience, the brand was considering reevaluate its strategy. The objective of this project is to create an immersive installation that allows Olay to bring its equity to life in a new way.
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Space Layout Creation >>
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Space Layout Creation >>
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3D Model Building and Key View Points Evaluation
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3D Visualization
3D renderings to simulate what the visitor will see when walking through the space. This helped the brand team to test out different graphic themes and get a real sense of the look and feel of the space quickly.
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Lounge Installation
The final installation contains consumer videos, new product ideas, packaging, nomenclature and a variety of details that would attract the Gen Y women through different touch points.
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New Product line Launch
New product line was launched at the IconicO lounge. It marked the start of the brand reposition. It showcased how Olay could stretch its equity to attract Gen Y women through multi touch points. Olay is now launching new product lines in North America and China, both geared at the Gen Y consumer.